VAE-0080
QUESTION
Traditional people oriented to past and never accept an innovation are known as?
OPTIONS
(A) Laggard
(B) Rejector
(C) Adopter
(D) Innovation
ANSWER
(A) Laggard
EXPLANATION
Laggards are the last category in the diffusion-of-innovations adopter classification; they are strongly tradition-oriented, cautious about change, and often rely on the past when making decisions. 'Rejector' is not one of the standard five adopter categories, while adopter and innovation do not describe this group. Hence, option (A), laggard, is correct.
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