Decision not to adopt an innovation is known as?

VAE-0068

QUESTION

Decision not to adopt an innovation is known as?

OPTIONS

(A) Implementation
(B) Rejection
(C) Persuasion
(D) Predictability

ANSWER

(B) Rejection

EXPLANATION

In the innovation-decision process, a decision not to adopt an innovation is termed rejection. Implementation occurs after a decision to adopt, persuasion is the attitude-forming stage, and predictability is not an innovation-decision outcome. Therefore, option (B), rejection, is correct.

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